Facebook’s Design Strategy: A Status Update →

 Facebook’s creative leadership prefers to develop new features and products based on people and their online behavior, not technology and algorithms—an approach the company calls “social design.” Christopher Cox, vice president of product, defines the concept as improving how people build human-to-human, versus human-to-interface, connections online. Facebook’s social network, he says, is the virtual equivalent of an actual space in which people regularly gather to converse, play, collaborate, and share.